This is not just a series of theatrical productions; it is a true cultural brand that has transformed Chicago into one of America’s key theater capitals. Founded in 2000, this initiative has become a bridge between New York’s Broadway and Midwestern audiences, opening new horizons for American musicals, drama, and experimental theater. Also, learn about The Cadillac Palace Theatre—a home for Broadway productions. Read more at chicago-trend.com.
A Theatrical Hub
In 1999, the Nederlander Organization, one of the largest theater networks in the U.S., in partnership with the Jujamcyn Theaters corporation, decided to create a unique project in Chicago: Broadway in Chicago. This decision was a strategic move to expand Broadway’s geographic reach and attract new audiences. Chicago was chosen for a reason. The city already had a rich theatrical heritage, strong creative communities, and a steady stream of tourists, especially in the downtown theater district. Moreover, the infrastructure—both urban and theatrical—was capable of hosting large-scale productions that required complex sets, large casts, and modern technical equipment. The sophisticated local audience, which appreciated high-quality theater, was also a significant factor.
Thanks to these advantages, Broadway in Chicago quickly became not just a successful project but a true cultural institution. The company brought five of the city’s most distinguished historic theaters under its wing:
- Cadillac Palace Theatre (opened in 1926, restored and reopened in 1999)—an example of French Baroque architecture, capable of seating over 2,300 spectators.
- CIBC Theatre (formerly the Majestic Theatre, built in 1906)—known for its close ties to vaudeville and classic American musicals.
- James M. Nederlander Theatre (formerly the Oriental Theatre)—a wonderfully preserved architectural landmark with Asian motifs, restored in 1998.
- Auditorium Theatre—one of Chicago’s oldest theaters (1889), designed by Louis Sullivan and Frank Lloyd Wright.
- Broadway Playhouse at Water Tower Place—an intimate theater that adds flexibility to the Broadway in Chicago repertoire.
These theaters became not only venues for performances but also symbols of the revitalization of Chicago’s cultural center. They allowed the city to host national-level premieres, created thousands of jobs in the creative industry, and gave a new impetus to cultural tourism.
Hits in the Repertoire
Broadway in Chicago has earned a reputation as one of the leading national platforms for “pre-Broadway runs”—test premieres during which musical creators can try out a show in front of real audiences, refining the plot, choreography, music, and set design before presenting it on New York’s Broadway. This is an incredibly crucial stage in the life of any major production, as the final version of the show is often shaped right here in Chicago. Some of the most successful musicals of modern times got their start here:
- “The Producers” by Mel Brooks (2001)—This iconic musical had its first run at the Cadillac Palace Theatre. After its wild popularity in Chicago, the show moved to New York, where it won a record-breaking 12 Tony Awards.
- “Kinky Boots” (2012)—A vibrant and touching musical with music by Cyndi Lauper, which premiered at the Bank of America Theatre (now the CIBC Theatre). Inspired by real events, this project went on to win the Tony Award for Best Musical in 2013, and its message of acceptance and the power of individuality touched the hearts of millions.
- “The Addams Family” (2009)—A production based on the famous comics and television series, starring Nathan Lane and Bebe Neuwirth. Its first performances were at the Oriental Theatre (now the Nederlander Theatre), and it was in Chicago that the creative team made key changes to the script and music.
- “On Your Feet!” (2015)—A biographical musical about the life of Latin superstar Gloria Estefan and her husband, Emilio. The premiere at the Oriental Theatre was a triumph, with critics praising the energetic dancing, live music, and strong story. After its Chicago launch, the show moved to Broadway and then on to a world tour.
In addition to these major hits, Broadway in Chicago has also been involved in creating premieres or regional debuts for shows like “The Cher Show,” “Pretty Woman: The Musical,” “Escape to Margaritaville,” “Paradise Square,” and many others. In some cases, productions went on national or international tours right after their Chicago runs. Chicago has become a veritable testing ground for theatrical innovation, where creators aren’t afraid to experiment, and audiences are there to support and inspire.
Educational Initiatives
Each year, Broadway in Chicago not only turns theater into a mainstream cultural event but also plays a significant role in the economic and social life of Chicago. Thanks to the massive demand for its shows, the project generates over $100 million in annual revenue for the city’s economy, according to independent studies. This includes not just ticket sales but also spending by theatergoers at restaurants, hotels, on transportation, shopping, and other leisure activities related to their visit. According to the company, over 1.7 million people attend shows annually, many of whom are tourists from other states and countries. This cultural tourism stimulates the creation of thousands of jobs—from actors and technical staff to workers in hospitality, marketing, and service industries.
Broadway in Chicago also has a deep social mission, implementing a range of educational and charitable programs. Here are just a few examples:
- Program for Schools—An initiative that allows thousands of Chicago Public Schools students to attend performances for free or at reduced prices. The program often includes post-show discussions with actors, interactive materials, and behind-the-scenes tours.
- Illinois High School Musical Theatre Awards—An annual event that recognizes the best student performers in “Best Actor/Actress” categories, opening doors to professional careers. Winners get the chance to compete at the national level in New York City.
- Broadway Workshops & Masterclasses—Creative labs led by star actors, directors, and choreographers directly from Broadway shows. This provides an opportunity for young people from diverse social backgrounds to try their hand at professional theater.
Additionally, Broadway in Chicago is committed to inclusivity and accessibility. Many performances offer American Sign Language interpretation, open captions, and sensory-friendly performances for individuals with autism or sensory sensitivities.
Modern Era
In the 2020s, Broadway in Chicago not only maintains its position as a national leader in the theatrical arts but also constantly adapts to new challenges, transforming the audience experience to fit the times. After a forced hiatus due to the COVID-19 pandemic, the company was able to quickly and effectively resume operations, becoming one of the first in the country to bring large-scale musicals back to the stage. During this period, Broadway in Chicago presented a series of high-impact shows, including:
- “Moulin Rouge! The Musical”—A dazzling musical that impressed audiences with its glamour and choreography.
- “Six”—A modern, feminist story about the six wives of Henry VIII, performed in the style of a pop concert, which achieved massive success with younger audiences.
- “MJ the Musical”—A production dedicated to Michael Jackson, featuring a unique blend of music, dance, and dramatic narrative.
In addition to well-known shows, the company continues to develop its model of test premieres and first national tours, giving Chicago the status of “first viewer.” The city’s audiences get to see new musicals before anyone else in the U.S., which only strengthens Chicago’s reputation as a top-tier theatrical center.
Also, learn about Jenny McCarthy—a star of American cinema.
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